The War on Christmas: Imaginary, yet profitable.

There don't seem to have been as many stories this year about the many unspecified ways in which unspecified people are trying to outlaw Christmas in America. Or something like that. But that doesn't mean the right-wing pundit class isn't still at it. In fact, it's turning into something of a cottage industry.

The Mississippi-based American Family Association says it has sold more than 500,000 buttons and 125,000 bumper stickers bearing the slogan "Merry Christmas: It's Worth Saying."

The Alliance Defense Fund, a Christian legal aid group that boasts a network of some 900 lawyers standing ready to "defend Christmas," says it has moved about 20,000 "Christmas packs." The packs, available for a suggested $29 donation, include a three-page legal memo and two lapel pins.

And Liberty Counsel, a conservative law firm affiliated with the Rev. Jerry Falwell, says it has sold 12,500 legal memos on celebrating Christmas and 8,000 of its own buttons and bumper stickers. (. . .)

Basic math says the Liberty Counsel has pulled in an estimated $300,000+, the Alliance Defense Fund an estimated $500,000+, and the American Family Association an estimated $600,000+ from selling their "War on Christmas" wares.

Don't you just hate the crass commercialization of Christmas?